In case you didn't notice, smartphone usage is exploding! Just looking at our clients alone, from 29.1% to as high as 55.4% of my client's customers are using mobile phones to view their websites. Growth has been staggering and it doesn't look like this is going to change in a hurry. So how can you be prepared to maximise the mobile marketing opportunity?
The answer is simple - you must upgrade your website so it is properly mobilised.
But why is this so important? Well, when people using mobile phones come across a website that isn't mobilised, research shows they simply click away from it. Their first impression of your business is one of frustration and disappointment. Here are some of the frustrations they experience:
- They can't phone you easily because there is no 'click to call' functionality on the site
- They can't read your site because the text is too small
- They can't navigate around your site because the buttons are way too small
- They have to pinch and drag to find what they are looking for
- and the list goes on...
Compare this to a fully mobilised website and your customers will thank you with repeat business. Compared to your non-mobilised competition, your site will be a breeze to navigate around. You'll have click to call buttons for mobile users, so calling you becomes as simple as pushing a button. All your website information will be easy to read with the text not too small and there'll be no need for pinching and dragging in order for them to find the right information.
With so many people using mobile phones to view content on the Internet, having a website that is fully mobilised is no longer an option - it is essential for your business success.
If you'd like to find out more about getting your current site mobilised please feel free to reach out to us for a free consultation.